Winopasja
A marketplace that opened digital sales for the wine industry. The first such advanced digital ecosystem in Poland, enabling local wineries to sell products online in full compliance with regulations.
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Challenge
The client operated in the Polish wine sales and enotourism sector, with a mission to support Polish craft wineries in digitizing their sales. The wine market in Poland is growing dynamically, but most small producers lack the technological infrastructure and resources to conduct online sales compliant with alcohol regulations.
- Wine producers did not have online stores
- Alcohol sales regulations made implementations difficult
- Technology costs were too high for individual wineries
- There was no central sales platform for this market
Without a dedicated technological solution, the project would have no way to scale, and the client's business model could not function. Technology in this project was not an addition to the business — it was a condition for its existence.
Project Scope
Additionally, we prepared a Proof of Concept for a VMS system for winery management, which serves as a foundation for future client products.
Implemented Features
Wine Sales Marketplace
- Central store with offerings from multiple wineries
- Producers can start selling immediately — no technology investment needed
- Rapid scaling of partners and products
Mockup: Wine Sales Marketplace
Winery Panel (Seller)
- Product, pricing and inventory management
- Full user independence in sales operations
- Low operational costs
Mockup: Winery Panel (Seller)
End Customer Panel
- Order history, invoices, delivery status
- Better user experience
- Fewer support inquiries
Mockup: End Customer Panel
Logistics and Packaging System
- Simplified shipment generation workflow
- Integration with courier companies (DPD, OrlenPaczka)
- Reduced handling time and fewer errors
Mockup: Logistics and Packaging System
Enotourism and Events Module
- Events, tastings, attractions calendar
- Increased platform value beyond product sales
- Higher customer engagement
Mockup: Enotourism and Events Module
Vouchers and Discounts
- Discount codes and voucher system
- Alternative marketing tools compliant with regulations
Mockup: Vouchers and Discounts
Admin Panel
- Dictionary, category and wine parameter management
- Full control over the platform, producers and offerings
- Managing a growing ecosystem from one place
Mockup: Admin Panel
VMS Panel (Wine Production)
- Wine production management system
- Proof of Concept serving as a base for future products
Mockup: VMS Panel (Wine Production)
Technologies Used
Effects and Results
First wine sales platform in Poland
Launch of the first online sales platform in Poland dedicated to Polish craft wineries.
New commission-based business model
Creating a scalable revenue source based on sales commission, with no technology investment required from wineries.
Sales process digitization
Full digitization of sales and order processing — from order placement, through packaging, to delivery.
Foundation for further development
Technological foundation for future projects (including VMS system) and strengthening the client's position as a wine market aggregator.
"Winopasja is proof that technology can be democratic — it gives small producers tools that were previously reserved only for market giants."
— CetusPro Team
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