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Case study · Artinside

A gallery that opens in a fraction of a second, not twenty

Two decades without technical care had closed the platform to any change. We rewrote it from the ground up, keeping the look and the sales logic its customers already knew.

Industry
Art / E-commerce
Year
2022
Model
B2C - artwork sales
Scope
Analysis · Rewrite · Delivery

- Delivery

What the rewrite changed

The gallery opens instantly

Collection load time fell from about 20 seconds to a fraction of a second. Artworks open at once and scrolling is smooth.

Artworks and artists up front

A catalogue of 4,000 works with full descriptions, profiles of 147 artists, search by category, motif and colour, and precise artwork zoom.

Orders with availability confirmation

An artwork shown in the gallery is not always available - the artist may have sold it. Every order passes through the owner's confirmation, and its status is visible at each step.

Marketing without developers

Promotions, newsletter, banners and a featured-works list - the owner runs communication and highlights selected works on their own.

~40×
faster gallery load
20 s → <1 s
collection load time
~4 000
artworks by 147 artists
512
customer accounts migrated

- About

The same interface, an entirely new product

Artinside is an online gallery and art marketplace where collectors buy works by established artists. The platform had been running for over two decades, and that was also its biggest problem: built in the early 2000s, it went years without technical care, with no contact with its original authors and no documentation.

For a business built on presenting art, this was costly in the most literal sense. Opening the gallery took up to 20 seconds - a long time for someone who came to look at paintings worth tens of thousands of zloty. The owner also could not add new features or position the offering better in Google.

Instead of adding more patches, we took the system apart down to its foundations, understood every step of the sales process and wrote the platform anew - on a modern, supported stack. The interface regular customers knew stayed as it was; we changed what sat underneath.

We deliberately skipped payment and courier integrations. With a modest order volume and large artwork formats, the owner handles bank transfers and shipping personally - cheaper and faster to launch than building those modules.

Challenge

The business ran on an outdated, slow application that could no longer be fixed or extended.

  • Gallery took up to 20 seconds to open
  • Unsupported framework, no documentation
  • No way to add new features

Solution

A full rewrite onto a supported stack, keeping the look and sales logic customers already knew.

  • Decomposition and analysis of the old system
  • Gallery, artist profiles and order flow rebuilt
  • Marketing modules and search optimisation

Result

The gallery looks familiar but works like a new product - and it can grow with the business.

  • Gallery opens roughly 40 times faster
  • New marketing tools: promotions, newsletter, banners
  • Better visibility of works in Google

- Scope

What we delivered

Decomposition and analysis of an undocumented system
Platform rewrite onto a supported stack
Art gallery and artist profiles
Order flow with availability confirmation
Admin panel and customer panel
Marketing modules: promotions, newsletter, banners, featured list
Search optimisation: product feed and analytics

- Product

See the result

Technologie

ASP.NET MVC.NET 6PostgreSQLAzure Blob StorageGoogle AnalyticsFeed produktowy XML

We build systems for companies across industries - from marketplaces and online galleries to service platforms.

The next one can be yours.

Norbert Pisz

CEO, CETUSPRO

Book a free consultation - we will talk about your project, the scope of work and the engagement model.